Literally Managing 14 – Being Well Advised
Knowledge never kills, I have preached for twenty years to anybody who would listen to me: but ignorance can.
Our Game
Sceptre 2006 p.138
John le Carré
I see in my dairy that next week I will chair the panel of judges for the public speaking competition that Young Enterprise runs every year in this area.
Every year for some years now I have been very impressed by the energy and commitment of the participants. They are entertaining as well as informative and if perhaps, out of nerves or a lack of familiarity in being looked at by an audience, they deliver their interesting thoughts a little too quickly to be given the highest marks for presentation, their argument is invariably fresh and therefore worth listening to.
They are about sixteen years old and they remind me of my ideal company. Given a free hand, and one hardly ever has such, I would make sure that my workforce includes at least two people of each decade of age. I would have two teenagers, two in their twenties and so on as far as I could get them. I would have two in their nineties and two centenarians, if they were available.
The reason for this is simple. I do not believe that I have the only opinion that matters. I don’t know everything and I believe that the opinion of every age group is important to my business. It may be me who has to make the final decision on something but it will be a decision that is informed by the perceptions of all those age groups. They will have varying degrees of experience and their experience may be very relevant or somewhat distant from the matter under consideration but they can all offer their perceptions and that will help me make a better final decision.
It’s a bit like an in-house focus group. How useful that could be! In so many organisations the power is in the hands of a single narrow age group. Their perceptions could easily be too narrow because of that. Take any age group and you could punch holes in the value of the decision making if there is a narrowness in its profile. Take for example the forties. By that age, people have all been about a bit. They’ve learnt the business and its business environment very well. But here I will generalise and invent a worst case scenario – this could be a dangerous age group because it connects with people in their teens or seventies mainly through having children or parents of that kind of age. For people of forty, teens and parents are people to be looked after and protected and that’s not the best way to think about and relate to your customers and clients. I agree it’s a pretty poor portrayal, but it’s possible!
So, I would want a focus group of people I will listen to with great respect so that I can understand every age group’s needs in relation to my business. Le Carré is surely right, such knowledge and understanding can only be useful, such ignorance might kill off the business.
Frank McConnell
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